Co-Founder & CEO
An accomplished architect by training, Nona built Vertical Harvest from the ground up as North Americaโs first vertical hydroponic greenhouse.ย She also pioneered the company to focus on inclusive, customized employment for people with physical and/or intellectual disabilities alongside her co-founder Caroline Croft-Estay.ย She conceived the company based on her experiences growing up with a brother with developmental disabilities, love of fresh and local food, obsession with great design and long-standing community involvement.ย And her organic connection to all aspects of the enterprise continues to fuel Nonaโs insight into the business and her dynamic leadership style.
Co-Founder & Chief Potential Officer
An expert in behavioral health and workforce management, Caroline crafted and implemented Vertical Harvestโs innovative โGrow Wellโ employee model. Her role as a unique โgrower of peopleโ is to develop new approaches and modalities for fun, individualized and meaningful employment based on employee feedback. She is passionate about providing underserved communities and differently-able individuals with the education, support and development to thrive at work.
Director of Farm Systems & Technology
Arik joined the board in 2009 and has been a full-time leadership team member since 2016.ย With an MBA from Duke, Arik brings 23 years of business management experience in tech product management, operations, finance, and as a web and software development company entrepreneur.ย Arik is responsible for leading all technology and systems initiatives with an explicit focus on driving profitability, system optimization and production yields, and building intellectual property assets.
Chief Operating & Revenue Officer
Todd brings extensiveย experience creating, leading and executing for all types of organizations and is a decorated militaryย veteran. As the CEO of Kate’s Real Foods, he led the company through multiple, major strategic initiatives. He comes to us from Orion Companies where he was responsible for setting corporate strategy and ensuring the financial success of the overall portfolio. Todd has also led teams in real estate, financialย services, construction and non-profit, all of whichย informs his role guiding Vertical Harvest’s facilities expansion, team growth, financial management, and profitability.
Chief of Farm Operations
Michael has unique experience in the CEA industry, and a proven track record of taking new technology and products from R&D to operational scale, both as the Chief Operating Officer at Farm.One and throughout his 20-year career.ย In the past heโs led CEA DTC efforts as well as new farm build-outs, and taken farms from break-even to profitability.ย His focus at Vertical Harvest is to develop and manage farm operations, implement innovative technologies and drive strategic partnerships to grow both food and futures. In collaboration with the CEO he brings our social impact vision into a customer-centered reality.
Chief Growth Officer
A serial CEO, Marv has more than 30 years of experience founding, leading and developing both private and public companies. He was a member of the senior management team of POLY and pivotal in their public offering, where he still serves as Vice Chairman of the Board. He founded SiteSmith, where he guided the company to a very positive exit and was a former venture partner at Com Ventures in Silicon Valley. At Vertical Harvest, Marv is responsible for scaling our business through the expansion of farms across the U.S., working with city managers in urban communities where Vertical Harvest is best positioned to deliver on its sustainable farms, food and futures mission.
VP of Business Development
Jon has spent the last two decades in business development at technology companies across the US, from Silicon Valley to Manhattan.ย For the majority of his career, Jon focused on building global teams for education technology companies. In 2021, he spent two seasons working on an organic vegetable farm in Idaho and discovered a passion for growing food.ย An ardent supporter of mission-driven companies, Jon was immediately drawn to Vertical Harvest and its ambition to change the world.ย At Vertical Harvest, Jon is responsible for all sales and distribution channels in new and existing markets by embracing our community-as-customer approach.
Controller
With over 25 years of accounting experience, Noela has spent the last 15 years in the Consumer Packaged Goods industry, mainly in the pet food space. Her experience in the CPG arena will be a great asset in streamlining the growing accounting functions at Vertical Harvest. Her experience at Halo and Purely for Pets had her wearing many hats, from accounting, HR, IT and office manager. She is excited
to join a mission driven company!
Strategic Partnership Manager
Monique is responsible for cultivating and maintaining relationships with business partners in our farm communities. With a decade of sales and customer success experience, she has the pulse on community engagement, revenue generation, and executing strategic growth plans in new markets.
Chief of Staff
An experienced supervisor and our liaison between staff, executives, senior leaders, investors, and CEO, Taylor has been with Vertical Harvest since the doors first opened in 2016. Through planning, coordinating and keeping everyone focused, Taylor assists in moving company wide ventures forward. From special projects with the CEO to new hires, Taylor is a cross-departmental glue at Vertical Harvest that keeps everyone moving, together. She has also spent time in many critical roles within the company, starting as a volunteer, waiver provider, job support and now major duomo of VH Corporate
Chief Financial Officer
An investment banking analyst, and an experienced leader, Will brings over 20 yearsย of experience leading operations for start-up companies and established institutions. From New York City to Los Angeles to Shanghai and Jackson Hole, Will has led positions from Operations Controller to COO and CFO. His specific proficiency in both operations management and financial analysis/planning, and his most recent accomplishments in the food and beverage industry with Melvin Brewing Company have allowed Will to be instrumental in structuring the deals that are fueling our expansion. Will’s approachย to making finance more accessible across all departments and disciplinesย empowers Vertical Harvest to cultivate a smarter and more agile team.
Chief Communication Officer
A communications strategist and a brand experience designer, Ally leads teams that wrestle complexity into a clearly communicated idea and call-to-action. Part conference room psychologist, word chef, brand poet, and design-thinker, she helps translate jumbles of context into substantive stories for all kinds of target audiences, and then channels those stories into common cause that build brand loyalty and love.
Chief Marketing Officer
Nicole is passionate about helping Fortune 500 companies drive business results through smart, strategic planning that builds trust and brings all relevant stakeholders into alignment.ย With over 12 years of experience, Nicole excels in designing GTM strategies, and the operational processes that support them, in order to personalize stakeholder experiences, map buyer’s journeys, and implement success metrics that provide insight against business objectives.ย Her professional ethos has always been โmake change, not noise.โ
VP of Marketing & Communications
Em-J is a Marcom ace with a background in entertainment, big tech, and early stage start-ups. She’s a creative force committed to making positive change in corporate culture and radically rethinking how we define marketing.ย Em-J’s a word wonk, brand champion, and data enthusiast inspired by human-centered stories and social-impact products. At Vertical Harvest, she drives strategy execution and oversees content innovation.
Marketing & Communications Manager
Kyra is the go-to professional for everything from handling outbound sales and inbound produce orders, to designing and managing digital marketing campaigns. With a BA in business administration and a background in graphic design, she oversees our social media channels, writes and develops our email newsletters, and is the creative voice behind much of our marketing material.
Director of Growing & Food Safety
An original member of Vertical Harvest since 2016, and an experienced greenhouse manager, Emily has spent the past five years managing our leafy green, microgreen, and tomato production while simultaneously overseeing our food safety protocols. Now, as a member of our corporate team, Emily is using her on-the-ground experience to help plan all aspects of growing and food safety in our future farms.
Product & Quality Control Manager
After nearly a decade on the marketing team at Whole Foods Market, with experience in graphic design, brand management, and in-store marketing experience, Emily works as our Product and Quality Control Manager. With her knowledge of our sales channels from working as our Jackson Hole Sales Director, paired with her expertise in product development, Emily works with our corporate team to innovate and design new product lines.ย
Systems & Financial Analyst
Graham joined the Vertical Harvest corporate team in 2021 and now creates and manages our system frameworks and aligns them with our Grow Well Model. Through collaboration with the operation and finance teams, Graham develops our guidelines for company wide systems and works on our finance team to create projection reports.
VP of Farm Operations & Construction
Chris transitioned from our Jackson Hole Greenhouse General Manager, to facilities manager in our corporate office. With a background in food production, food aggregation, food writing, and a local chef, Chris has the knowledge and experience to launch Vertical Harvest into new communities. His focus in expansion is overseeing the operational health of each greenhouse as well as managing the process and construction for our future farms.ย
Director of Impact & Sustainability
A sustainability advocate, and an expert grower, Hannah works with the Vertical Harvest team to ensure we are developing products and sustainability strategies that are economically, environmentally and socially sustainable. With an MBA in sustainability, and years of working in the flagship Jackson Hole greenhouse, Hannah is responsible for developing a portfolio of products and sustainability initiatives that support and drive Vertical Harvestโs brand.
Director of Business Operations
Samara is responsible for directing and supporting cross-functional initiatives across the company to help build strategic direction, execution frameworks, process automation and workflow enhancements, KPIs, and team structures in order to drive growth and increase the overall efficiency, productivity, and profitability of the company. Her previous experience includes Head of Operations at Cocokind, where she was responsible for the strategy and execution of all operations as well as finance and organizational management for the high-growth skincare brand.
Expansion Manager
Nora is responsible for leading research and outreach across the U.S for future sites, with a focus on ensuring potential partner communities define and support each pillar of Vertical Harvestโs mission. She comes to Vertical Harvest with a Bachelor’s degree in Business Management and a Master’s degree in Sustainable Food Systems, in addition to a background in finance, having spent 2.5 years at Brown Brothers & Harriman. More recently, she led PowerPlant Partnersโ deep dive into the cellular agriculture industry and built the Good Food Instituteโs ATLAS database, with the goal of accelerating the development and commercialization of alternative seafood.
CEO & Director
Director
Gingee serves as Managing Director ofย Enhanced Capitalโsย $25 million Wyoming investment fund as well as Chief Impact Officer for Enhanced Capital.ย There she oversees the objectives, metrics, analysis, and reporting of the firmโs social, environmental, and economic investment impact. Prior to these two positions at Enhanced, she was responsible for the development of public/private investment programs and business expansion for the firm. Gingee has extensive experience founding and growing companies in the computer, telecommunications, and private investment industries.
Director
As co-founder of Oatly AB, where he and his brother invented the world-leading Oatmilk, and through his work as CEO of Good Idea Inc, a flavored, carbonated water that helps handle blood sugar spikes following a meal, Bjรถrn has proven himself a serial food innovator and entrepreneur.ย He is also Chairman of the Board at Nutritional Health R&D company Aventure AB and Plant Molecular Biology company Crop Tailor.
Chair
Paul co-founded Raiven in 2018 and brings 20 years of investing, operating, and strategic planning to a new and differentiated set of funds that leverage, with Raiven Fund A, the advantages of Canada’s early stage technology eco-system coupled with the operating metrics and strategy of its Silicon Valley-based team members.ย His superpower of identifying winning innovation and driving pathways to success helped him raise $1 Billion for R+D in emerging industries, including smart manufacturing, health tech, and high-performance computing.
Director
Christopher is both co-founder and CEO of Nicoya, a business-accelerating investment company focusing on foodtech. They are driven by creating meaningful impact for people,ย planet, and health. Nicoya is where emerging revolutionary foodtech concepts are developed before landing on consumersโ plates. Together with passionate entrepreneurs they will be part of the force transforming the global food system.
Co-Founder
Director of Business Development
Founding Board Member
Growing Fresh Food & Jobs in Urban Communities.
VERTICAL HARVEST HEADQUARTERS & MEDIA INQUIRIES
info@verticalharvestfarms.com
PO Box 641
Jackson, WY 83001
JACKSON, WYOMING
info@verticalharvestfarms.com
155 W. Simpson Avenue
Jackson, WY 83001
